Marketing Weekly Wrapup — Top Stories from the Marketing World 30/01/2023
Happy Monday! I used to do this wrap-up last year, and it dropped out of my habits. But I’m bringing it back! So here is your weekly dose of marketing goodness — Subscribe for more marketing sweet treats right in your inbox.
Must-Read List:
(Don’t) Wait a Minute, Mr Postman
TikTok has opened up DM to everyone, meaning you can now receive messages from those you don’t already follow — brilliant news for brand accounts! Find out how to enable this feature:
TikTok: How to Receive Direct Messages From Everyone (adweek.com)
Be Content with your Content (Marketing)
Search Engine Journal speaks to 8 experts to give their top insights into Content Marketing — perfect for Medium users who wants to drive their views this year.
8 Content Writing Tips From Experts In 2023 (searchenginejournal.com)
Progress Over Perfection
Perfection is a hurdle that can trip up even the most productive of people. The Content Marketing Institute explores how to tackle perfection on either a team or within yourself
How To Help the Perfectionist on Your Content Team, Even If It’s You (contentmarketinginstitute.com)
Get Chatty!
ChatGPT is the thing that everyone is talking about right now. So if you’re looking to grow your SEO efforts, ChatGPT might be a great tool to add to your toolbox.
What is ChatGPT and why SEOs should care (searchengineland.com)
Demystifying the Black Box
Yandex has suffered a leak/hack which has released their ranking factors. This is exciting for the SEO industry as it means we finally get some insights into how search engines work.
Yandex ‘leak’ reveals 1,922 search ranking factors (searchengineland.com)
The Week Ahead:
30th January: National Escape Day
31st January: Inspire Your Heart With Art Day
1st February: World Hijab Day / Start of Black History Month
2nd February: Optimist Week
3rd February: The Day The Music Died
4th February: World Cancer Day
5th February: The Grammys
Quote of the Week
“Creativity is intelligence having fun” — Albert Einstien
