Weekly Wrapup — 06 February 2023

Happy Monday! Time for the weekly wrapup! Let’s goooooo!

Google Chats Back!

Google has hit back at claims that ChatGPT spells the end of Google by announcing the launch of LaMDA, their Chat AI Functionality. Google says that they’ve been working on this for 6 years, and they want to commit to launching it. Feeling a bit of heat there, Google?

Google’s CEO Sundar Pichai Confirms New Chat Based Search Feature (seroundtable.com)

Data Displeasures

Data-backed marketing is powerful. Understanding customer behaviours and insights is so important to unlocking new opportunities. But even the biggest of companies can’t trust their own data. Small businesses should look at ensuring their data is tidy and their processes are scalable.

Enterprise Decision Makers Recognize Data isn’t Trusted (martechseries.com)

The Great Ad Platform Slow Down?

Google’s quarterly earning shows a Year-on-Year decline for it’s Avertising platforms, showing that Google Ads may not always be the company’s golden ticket. Microsoft’s earnings the week prior also showed slower growth, but ad revenue still grew 10%. This coupled with the dangling threat of AI Chat-based search and TikTok’s search claiming the GenZ market could mean that Google’s market domination may not last forever.

Google Ad Revenues Down 3.6% Year Over Year (seroundtable.com)

Let’s Get Engaged

Facebook’s algorithm may be a struggle for small businesses, but the opportunity for growth is still there. Hubspot explores everything you need to know to grow your engagement and excite your loyal fans.

Facebook Engagement: Everything You Need to Know [+ Research] (hubspot.com)

TikTok Made Me Hate It

The “TikTok Made Me Buy It” hashtag is a beast to be reckoned with. The trend is responsible for lifting sales across all kinds of products, and the effect on the highstreet has been profound. However, TikTok has a new tool in town: Deinfluencing — the art of telling people why they shouldn’t buy a product. PR Daily looks into how brands should prepare themselves for this approaching storm.

How brands should respond to TikTok’s ‘deinfluencing’ trend — PR Daily

Happening this week:

6/02/2023 — Start of National Apprenticeship Week

07/02/2023 — Periodic Table Day

08/02/2023 — Propose Day

09/02/2023 — Giving Hearts Day

10/02/2023 — National Umbrella Day

11/02/2023 — Global Movie Day

12/02/2023 — Autism Sunday